GESAB established in the Israeli market by Avdor Systems

It was in 2018 when Yossi Sapir, CEO of Avdor Systems, discovered GESAB at the Integrated Systems Europe (ISE) exhibition. At the exhibition booth, he discovered not only the ergonomic technical furniture but also DeskWall- the dynamic KVM developed by GESAB. The innovation and design of these products immediately caught his attention.
The management capabilities, dynamism, and efficiency of DeskWall were decisive factors in Yossi’s interest in establishing a partnership with GESAB. His goal was to bring these advanced solutions to control center projects in Israel.
Since their first joint project, eight years of partnership have allowed these two leading companies to successfully complete both large and small-scale projects for various public and private organizations.
Tero Haahti, International Sales Manager of GESAB, emphasizes the strength of the connection:
"Avdor’s support, knowledge, and professionalism have been key elements in establishing our place in the Israeli market. We believe that the success achieved in the projects developed over these eight years is only the beginning of what is to come."

The Avdor & GESAB Partnership: From Local Success to International Impact
Avdor Systems is a strategic partner for GESAB, serving as a leading provider in the high-tech, electronics, and institutional sectors in Israel. With deep-rooted relationships and a strong reputation among local decision-makers, Avdor is uniquely positioned to drive the success of complex projects across various industries.
The collaboration began with the Ashdod Control Center, the first joint project between the two companies. Since then, they have successfully completed dozens of projects together.
Key projects include:
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Fiverr: A specialized control room for the global online services company. Despite the compact space, the project met rigorous requirements, including customized control consoles tailored to the brand’s corporate identity, ergonomic 24/7 design, and the implementation of state-of-the-art technologies.
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Gush Dan Metropolitan Traffic Management Center: A high-profile project featuring customized Advantis control consoles. This center plays a vital role in managing public transportation and ensuring safety across Israel’s most densely populated metropolitan area.
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Sigma Merck: Implementation of high-end meeting rooms equipped with GESAB’s premium conference tables, blending aesthetics with professional functionality.
The impact of the GESAB–Avdor partnership extends beyond Israel’s borders. Their shared expertise has also reached international markets, including the development of a large-scale project in Nigeria.

A Space to Experience GESAB Technology First-Hand
The Israeli market’s deep-rooted technological culture and its emphasis on innovation have been key factors in GESAB’s successful expansion into the country. Having a strong local presence through Avdor Systems is essential. To support this, we have implemented a professional Showroom at our offices, allowing customers to experience our solutions for critical environments first-hand.
Visitors can explore the high-quality finishes of our technical furniture, test the ergonomics of our 24/7 workstations, and see exactly how these solutions perform in real-world scenarios.

Innovation in Action
The showroom is designed to provide a unique customer experience, featuring not only control consoles and meeting tables but also a fully operational DeskWall system. The Avdor team has undergone extensive professional training in the installation, setup, and operation of this dynamic KVM system.
This expertise ensures that we can provide a 100% functional demonstration, showcasing the countless benefits and added value that DeskWall brings to the most demanding and critical work environments.
"As providers of advanced technological solutions, it has been an incredible opportunity for us to work alongside the professionals at GESAB," says Yossi Sapir, CEO of Avdor Systems. "The high quality of their furniture and groundbreaking solutions like DeskWall set a new standard. We are confident that together, we will continue to achieve great success in the Israeli market."


